Hickeys have being making hand crafted Blaa’s for over half a Century. We are passionate about the quality of our Blaa and follow our traditional family recipes and baking methods which gives them a unique and distinctive flavour and also means we do not freeze or use artificial preservatives.

All Hickey’s Blaa’s are fully traceable and both our Soft and Crusty varieties have the unique Hickey’s taste and texture so everyone in the family can enjoy them.Hickey’s Blaa’s are distributed daily fresh from our bakery to retail and foodservice outlets in Co. Waterford and the surrounding areas. Hickeys Blaa’s are best eaten fresh from our Bakery in Barrack St or Fresh the same day from any of the retail outlets – see Where to Buy.

When purchasing Blaa’s make sure it’s the Hickey’s Brand to ensure you get the unique flavour, texture and quality which comes from our passion for hand crafted Baking methods.If your local store doesn’t stock Hickey’s Blaa’s then ask the store manager to order them or else contact me directly and I will follow up with the store manager: Brian 086-6090162 / brian@hickeysbakery.ie

The Waterford Blaa successfully registered for prestigious Protected Geographic Indication (PGI) status.

Today the local Waterford Blaa bread receives the highest recognition as a quality European foodstuff, as it is awarded the coveted Protected Geographic Indication (PGI) status. This prestigious designation means that the Waterford Blaa can claim its place among the ranks of internationally renowned products such as Italy’s Parma Ham, France’s Camembert de Normandie Cheese and Greece’s Kalamata Olive Oil.